Expressing love through PHLPost’s ‘Love Express’

Joanna Diaz-Sabado


SAN FERNANDO CIT –   As the good, old cliché goes, “Say your love with flowers and chocolates.”


Indeed, the freshness and beauty of flowers and the sweetness of chocolates make them ideal and traditional Valentines’ gift for a loved one. But what if the element of surprise is present as an add-on?


Imagine the delivery person bringing your gifts, singing a couple of your favorite love songs, and delivering your dedication and message personally to your loved one.


This is the concept of Philippine Postal Corporation’s (PHLPost) Love Express which brings one’s message of love fast and prompt.


“We want the people to know that we in the PHLPost are their partners in communicating their love and helping bridge this expression of their love to another person,” Rizalino Robles, marketing specialist III of the La Union PHL Post Office, declared.


Now on its second year, PHLPost’s Love Express runs from February 8 until Valentine’s Day.


In San Fernando City Post Office, for a minimal fee of P200 for the singing postman or postwoman, a delivery fee of P112, and a range of price for the choice of flowers and bouquet type, one could seek for their service and surprise anyone in La Union.


Initially, a team composed of four staff from the office will play the roles of singing kartero (postman) for the Valentine’s Day.


A day before Valentine’s Day, Atty. Nancy Lopez from the San Fernando City Legal Office availed of PHLPost’s Love Express to serenade City Mayor Hermenegildo “Dong” Gualberto.


According to her, it is one way of expressing gratitude and love to one of the most hardworking public servants she knows.


Delighted and surprised, Mayor Gualberto after the serenade said, “It feels good to hear some fresh voices singing a few love songs which cures a tired mind and body”.


He added, “Definitely worth recommending especially for those who want to experience the traditional means of sending their love to their special someone.”


PHLPost also provides services in the delivery of special items, through domestic express mail package, not only during the love month but all year-round.


It may be an old-school way of sending and expressing love, but Love Express guarantees to do it fast and special. (JNPD/JDS/PIA-1, La Union)


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