Postal company brings back the old-fashioned letter

By Miriam P. Aquino
SAN FERNANDO CITY – Old-fashioned love letters written on scented stationaries, special cards or charming memo pads and sent through the post-now called snail mail have slowly faded in the age of email, facebook and twitter.
Back in the day, one writes a letter to express what the heart says. In this smartphone-driven age, one can just send an emoticon.
To bring back interest in letters written traditionally, the Philippine Postal Corporation (PPC) has launched the “Salamat po” program to revive the love for writing in longhand.
Postmaster Marivic Abenojar said a letter becomes more meaningful, romantic, objective, and lasting if written in longhand.
“You can keep it and show them to your kids when they grow up… you can reminisce sweet nothings with your loved ones as you both read between lines,” she added.
Abenojar shared that she still keeps a pile of love letters given by her husband.
The PPC took the program to various school and encouraged students to practice the old traditional writing and instill the proper way of communicating with another.
The program also hopes to help students in observing correct grammar, spelling and learn better writing either in English, Filipino or the mother tongue.
Abenojar said students’ ability in spelling properly has become poor due to frequent phone texting.
Since the program began, the PPC has received positive response with many students coming out to compose their own letters.
To draw more interest, the PPC provides a raffle ticket to every letter written which could be exchanged to an item.
Abenojar said the PPC has also addressed recurring issues of slow mails, lost or unclaimed mails and packages with their track and trace system.
It has also implemented the next day delivery service of local mails. International express mails are delivered in five to seven working days in the United States, Latin America and in Europe while Asian mails take three to five working days.
Payment for SSS, PhilHealth, credit cards, Smart and Globe payments can be made through the PPC’s designated “Bayad Centers.” (MCA/MPA/PIA1 La Union)


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