News Feature: Unity marathon to boost La Union tourism

SAN FERNANDO CITY, La Union, Mar 18 (PIA) — At least 1,000 sports enthusiasts slipped on their running shoes last Saturday, March 16 for the La Union Unity Marathon (LUUM) organized by the iRunners Community.

Luum, derived from the Ilocano word which means ripe, was coined to signify the group’s advocacy to promote La Union tourism through running.

The event’s organizer said participants were united in saying that the province is ripe for tourism.

The organizers said more groups are beginning to work on promoting local tourism using alternative means such as the running event, where participants are able to follow a healthy lifestyle and promote tourism as they would pass through scenic routes along the way.

This year’s race served as a follow-up to the unity marathon held last year.

An addition to this year’s event was that the ultra-marathon and regular marathon were fused in one single running event to accommodate foreign participants.

They were not, however, allowed to compete in categories where cash prizes were offered.

The organizers prepared the best routes in San Fernando City for participants to appreciate while navigating through the 50k, 42k, 21k, 10k, 5k and 3k categories.

Personnel from the Philippine National Police, Philippine Red Cross- La Union Chapter and Philippine Coast Guard were posted in various routes to respond to emergency calls.

The marathon was a joint project of the Association of Regional Executives (AREX), iRunners Community, Lorma Inc. and the provincial government of La Union.

Through the event, participants were able to link up with the local government, the private sector and the community in promoting wellness and tourism.

It was also an occasion to push La Union as one of the sporting hubs in the country. (MCA/MHH PIA1 La Union with reports from


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