PIA’s text blast: Best practice for govt info campaign

LAOAG CITY, Jan 3 (PIA) – The Philippine Information Agency’s (PIA) text blast program has proven to be one of the best practices in the government sector’s communication program since it was launched in mid-2012.

The program is a web-based communication tool for sending and receiving information straight to the mobile phones of subscribers within a specified community. It allows an administrator to use any Internet-enabled computer to promptly reach via SMS identified recipients with about 100,000 text message allocation per month or more for free.

The Agency’s regional offices across the country have been textblasting alerts, important reminders, advisories and all types of general information that are useful to the public beginning June last year.

Recently, the National Economic and Development Authority (NEDA) recognized the program as one of the best practices in communicating development programs along with other government agencies that implement similar communication activities.

The other agencies recognized for employing effective communication tools included Metro Manila Development Authority’s (MMDA) social network updates through twitter, Department of Science and Technology’s (DOST) Project Noah or Nationwide Operational Assessment of Hazards and the Department of Budget and Management’s (DBM) development and dissemination of communication materials. All communication tools are internet-based

NEDA gathered government information officers and networks of development communicators for its Philippine Development Plan (PDP) Dialogue Series last December and engaged them to support the Aquino administration’s economic and development blueprint.

It also encouraged other public offices to come out with their own communication strategies to ensure that the PDP will be known to the public. The communication strategy must also provide an avenue where the public could voice their feedback on the government plan. (ANL/CCA-PIA 1 Ilocos Norte)


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